So today I came home to a mysterious silver bubble mailer package addressed to me with no return address on it…
It was my Pretty Little Package from ClubNailPolish.com! This is their prototype for their monthly package, which they sent to me for review. ClubNailPolish.com is a new service and is a nail polish of the month club. It’s not meant to be like a beauty box type subscription, but something simpler, where they only send a full size bottle of a secret colour of brand name nail polish each month and you can cancel any time. Right now they’re only available in Canada, but the next step will be the US.
Their description of their service is
It’s like “Candy For Your Nails.” And as someone famous once said. “Life is like a box full of chocolates. You never know what one you’ll get” In this case, once a month. We are the last chocolate that you relish and savor.
I was so happy to get this in the mail! I love the sparkly silver envelope, such a happy surprise to be getting (rather than just bills and junk mail :p). My goodies were wrapped up in matching silver printed tissue paper too, which was a really cute touch. I’m actually really happy to be receiving this colour as well, so great choice on them! OPI’s You Don’t Know Jacques is one of those colours that seem ubiquitous, but I never got around to picking one up for myself. I remember it launching quite a few years ago, but since then it’s become one of the permanent colours. It’s a dark purpley greyish brown taupe, which doesn’t sound overly pretty, but if you google some swatches looks gorgeous on nails! I can’t wait to try this out. The cotton pads and nail files will certainly come in handy when I remove my current polish and reshape my nails to try this one out ;)
I think the idea behind ClubNailPolish is really cool being a “nail polish of the month club” where they send you the secret colour of the month from a name brand (ie. OPI, China Glaze, Essie, etc) rather than a big box of random beauty samples or inhouse products. Nice and simple. It’s perfect for nail polish junkies who just want a surprise polish each month without all the other products that come in existing beauty box services.
However, I really question the sustainability of the service. The bubble mailer shows that shipping cost $7.61 for the package – yikes! That’s just about how much each nail polish itself costs at retail price. Hopefully they can negotiate a cheaper shipping rate. I don’t think they’ve established a price for their monthly Pretty Little Packages yet, but it would have to be at least around $10 for them to just break even and at that price, unless they throw in some fun extras like maybe glitter pots or nail stickers (cotton pads and nail files are a useful addition, but I can’t imagine that people would want to be receiving them every month) I don’t think many people would be interested because you can pick up a polish from a salon or drugstore for around the same price.
That said, they haven’t launched yet and are just testing out their prototype package right now. I’m sure there’s lot’s of room for improvement and as a self professed nail polish junkie (and lover of all surprises – especially ones in pretty packages) I’m super excited for this to launch!